From the Fields
From the Fields offers firsthand perspectives from farmers and ranchers on their experiences across the Golden State’s agricultural landscape. To contribute, email agalert@cfbf.com.
Sponsored by: 

-
- March 26, 2025
- From the Fields: Rob Miller, Del Norte County nursery operator and flower grower
-
By Rob Miller, Del Norte County nursery operator and flower grower
The lilies for Easter are all in greenhouses across the United States and are being forced and grown to flower for Easter. We have Easter flowering plants in the greenhouse at the moment—Easter lilies, calla lilies, Oriental lilies and hydrangeas. That stuff is all coming along just fine. The flowers in the greenhouse are about 1 and 2 inches in length, so they have a ways to go. We’re keeping the heat on the lilies and getting them prepared and ready to ship. Deliveries will probably start around April 7.
Easter this year is April 20, which is relatively late from an Easter-date standpoint. Last year, Easter was March 31, so that’s three weeks’ difference. Pushing lilies or plants earlier or holding them off later is a function of temperature. If you need them to be earlier, you have to force them at a warmer temperature. If you’re going to hold them a bit later, you can run the greenhouses a little cooler.
We also have lilies in the field. It’s winter and rainy, so we’re not doing much in the field at the moment.
The per capita consumption of lilies continues to go down because the population is going up. The number of lilies being sold is stable or slightly decreasing. There’s still a fair amount of production here. The number of lily growers over the last 40, 50 years has decreased significantly since the ‘60s, when there were 26 growers. Today, there are three, and I’m one of them.
In the mid-1960s, there were producers of lily bulbs in Oregon and California. Now, there are no growers left in Oregon. The last Oregon grower was in Brookings, and they quit last year. I don’t know why they quit, but I can guess. This is a very expensive game, so I would assume they could not see a future where they could make enough profit to replace aging buildings and equipment.
-
- March 26, 2025
- From the Fields: Michael David Fischer, Calaveras County cattle rancher
-
By Michael David Fischer, Calaveras County cattle rancher
I’m a cow-calf operator. It was an awfully dry January, but we had some mild weather and good little storms here and there in February, and the grass growth has been good, so we haven’t had to supplement an awful lot of hay. The rain we’ve had is a little less than what we normally have, but it’s enough to keep the grass going. We’ve had a good March so far. We’ve had a lot of heavy showers and rain. Hopefully, we’ll keep getting little showers here and there through May to keep the grass coming.
The cattle look good. Because of the drought years, I was at least 25% down on numbers. The last two or three years I’ve been trying to slowly increase my numbers. I’m probably back about 15%. I run my own capital, so I have to sell calves to be able to pay for the ones that I saved, so I’ve been building slowly as I can. It grows on grass conditions, and it grows on the amount of cost you can feed them. I raise my own heifers, so I don’t buy cattle normally to restock. This year I debated buying, but the prices were so good at the yard, I didn’t want to spend the money.
A lot of times you could buy good cattle out there, but they don’t fit in your operation, and it takes a while to get them to the routine of the actual area that you live in and the climate here. I think it’s better to raise your own if you can. We buy good bulls to breed our cattle and keep a constant herd.
-
- March 26, 2025
- From the Fields: Jonathan Merrill, Monterey County vegetable grower
-
By Jonathan Merrill, Monterey County vegetable grower
As a company, we specialize in partner contracts and grow for bigger brands that you’ll see in the grocery stores. The vast majority of what we do is driven by our customers, the shippers. They tell us certain amounts or acres per week.
In January and February, we planted some of our winter crops like brassicas and leafy greens. March, April, May is when we start to ramp up once the rain winds down. We might have a few more systems roll through, but we’re ramping up quickly. In 90% of the Salinas Valley, irrigation is all well-driven, so the aquifer gets replenished by the rains and the reservoirs that are nearby. Our water table is healthy, but we could always use more (water). We still have some carryover from the last few seasons, especially when we got heavier rains in 2023.
Finding the right people at the right time and getting them in place and trained is always a challenge. But in terms of availability, labor has been OK. I coordinate the hoeing and the thinning crews. The development of technology, predominantly in thinning, has eliminated our reliance on labor. The crews that were doing thinning and hoeing, which was split 50-50, are now only doing hoeing, so their workload has shifted dramatically.
We’ve started to implement technology and automation, which helped make a volatile situation extremely predictable. Every field is now going to cost X, whereas in the past there was a range. A field could potentially be on the lower end or the higher end or an extremely high end in terms of cost. With automation, we know what the cost is going to be and can apply that across the full portfolio of crops that we do. This has helped alleviate our reliance on labor, but we’re always going to need labor to some degree, at least for the foreseeable future. We need to innovate and find new paths forward in the coming years.
-
- February 26, 2025
- From the Fields: Jon Reelhorn, Fresno County nursery grower
-
By Jon Reelhorn, Fresno County nursery grower
We grow ornamental trees, shrubs and perennial flowers. We service the garden center market and municipalities, some landscape businesses and homeowners. We have a retail store.
As we get 70-degree days, homeowners get the itch and want to come out and shop, so we’re seeing an influx of homeowners. We’re seeing the landscape business pick up, and we’re seeing garden centers order to restock. We ship between Bakersfield and areas in Northern California, and we’ll ship up into Washington and Oregon when rose season starts.
We are seasonal. We’re crazy busy in the spring. We do half of our business for the year in March, April and May. But unlike other parts of the country, our business continues through the summer and winter. From Thanksgiving until beginning of March, we’re crazy busy planting. In springtime, we’re harvesting and selling. Summertime is slower, but because of our heat here, we’re having to nurture the plants. Then it starts over in the fall, which is the best time to plant your yard and garden, so it picks up again.
We had a mild winter, so we didn’t have any frost damage here. I’m always concerned about the lack of rain because if we don’t get the water we need, then the municipalities will tell homeowners they can’t water as often. We have been able to get through previous droughts because homeowners were taking out their thirsty lawns and installing drought-tolerant landscapes, so we focus more on low water-use plants now than we used to.
This winter, we’ve been very fortunate to not have any hard frost and enough cold weather to where the plants have gone dormant. I’m hoping and praying we’re not done with rain. We need more and obviously snowpack. But I’m not a fan of rainy weekends because that’s when customers come out and shop. As long as it rains on weekday evenings, that’s great. That’s obviously a joke, but we do need more rain.