Study evaluates retail ads’ impact on avocado sales

Issue Date: March 25, 2015

To find out which retail advertising works best for avocado sales, the Hass Avocado Board conducted a study of retail promotional offers and advertisements. Overall, the study found avocados enjoyed robust sales, with traditional grocery retailers ringing up $1.3 billion in avocado sales during 2014. Hass avocados accounted for 94 percent of category sales.

Please log in to see this story.
Full online content is available to Farm Bureau agricultural or collegiate members.